Build What People Need
A Framework for Conscious Innovation by Tobi Adebayo
Format
PDF / EPUB
Length
342 Pages
Language
English
Price
₦24.99
Includes access to the exclusive 'Build What People Need' audio toolkit on Regia Voices.
Inside the
Deep Dive
-
check_circle
The Empathy Map
Learn to bridge the gap between user needs and technical feasibility.
-
check_circle
Cultural Anchors
Strategies for building products that resonate across global markets.
-
check_circle
Sustainable Growth
Moving beyond the 'burn rate' culture toward organic resilience.
"Innovation isn't about being first; it's about being the most relevant."
For years, the tech world has obsessed over 'disruption'. But Tobi Adebayo argues that real success comes from 'construction'""building layers of value that people actually need to improve their lives. This book dissects dozens of case studies from Lagos to Silicon Valley to reveal the DNA of successful products.
Adebayo's writing style is energetic and direct, mirroring the cinematic authority of Regia Radio. This isn't a textbook; it's a blueprint for the modern creative class.
About the Author
Tobi Adebayo
Tobi Adebayo is a renowned design strategist and founder of the Adebayo Lab. With over 15 years of experience in product development, he has worked with Fortune 500 companies and African tech unicorns alike. He is a frequent contributor to Regia Voices and a passionate advocate for Afro-centric design systems.
Reader Feedback
Hear from our community of builders and creators.
"Finally a business book that doesn't feel like it was written in a vacuum. The cultural insights are game-changing for my agency in Nairobi."
Emeka K.
Creative Director
"The 'Empathy Map' section alone is worth the price of the book. Tobi's voice is authoritative and deeply inspiring."
Sarah M.
Product Manager
"Beautifully designed and intellectually stimulating. It's rare to find such high-level theory paired with such practical tools."
John W.
Investor